I’m Jen Dolan.

With over 15 years of experience in the user experience field, I have a proven track record of leading UX projects from research and strategy through to execution and measurement. Since I’m also an MBA, I’m dedicated to delivering real business value through user-centric design.

My expertise spans end-to-end UX processes, service design, and strategic leadership, ensuring that user needs and business goals are seamlessly integrated. Currently, I’m a Global UX Designer/ Senior Manager at PwC, where I lead UX initiatives for a global SaaS platform within a business operations group.

Outside of my work, I’m a mother, wife, and avid reader, and I believe coffee makes everything better.

my experience:
balancing user needs with business objectives

I have hands-on experience in all major user-centered design methods, and I’ve managed and mentored other team members. Coworkers, clients, and partners tell me they appreciate my depth of experience, can-do attitude and calm nature.  Here’s a few examples of my work.

Aerial view of a hospital

Healthcare on a mission
Streamlining, integrating, and delivering value for a top academic medical center - with $1.7 million in annual savings as a result.

University takes a user-centered approach
Putting the focus back on the needs of prospective students.

Homeowners insurance

Demystifying homeowners’ insurance
Making a complex process easy for veterans and their families.

Methods & Tools

I don’t believe in a cookie-cutter approach to every project, or that if you simply go through a rote process, a great experience will be spit out at the end.  Rather, it’s important to take a careful look at each unique situation and prescribe only the methodologies that will deliver the most value.  

I’ve honed my own approach to time-tested UX methodologies, through a combination of experience, education and networking.  

Tools I use include:

  • Figma

  • Axure

  • Sketch

  • Mural

  • Miro

  • Optimal Workshop

  • User Interviews

  • User Testing

  • Maze

  • Dovetail

  • Condens

…and a variety of others that I employ depending on the project.

Methodologies I use include:

  • User & stakeholder interviews

  • Contextual inquiry

  • Workshops

  • Heuristic review

  • Research synthesis, insights, and reports

  • Sitemaps

  • Wireframes

  • Clickable prototypes

  • Usability testing

  • Personas & archetypes

  • Jobs to be done (JTBD)

  • Service design blueprinting

  • Journey mapping

  • Card sorting / tree testing

  • Information architecture

  • Object-oriented UX (OOUX)

  • Competitor/comparator reviews