I’ve led large and small digital projects from start to finish, managed other team members, and have also been one of many UXers on a larger team. Coworkers, clients, and partners tell me they appreciate my depth of experience, can-do attitude and calm nature. 

These days, my preferred tools include Figma, Axure, Mural, Dovetail, and a variety of other tools that I employ depending on the project.

*For client privacy, some details have been intentionally obscured.  Please contact me for access to detailed work samples.

PROJECT

Establishing the role of UX lead as part of a professional services organization’s global business operations team.

OBJECTIVE

Creation of an end-to-end UX strategy for a business operations SaaS platform. This platform is used across our global territories for both client service and back office teams in a professional services organization.

MY ROLE

As the first UX lead in the business operations platform group, I’m charged with looking across all of our department’s projects and advocating for the perspective of the user. This involves working closely with other disciplines including business process and tech to ensure a cohesive, business-led, user-centric strategy.

DELIVERABLES

Strategy documentation that included advocacy for shifting to an outcome-based process. Instead of starting with detailed features and roadmaps, I am evangelizing the method described by Jared Spool that involves starting out by establishing outcomes, exploring the current experience, and creating detailed problem statements before starting design and detailed requirements. By testing solutions in a low-fidelity manner, we have the opportunity to incorporate findings from early user research, when there is still time to make changes. Thus, the products we deliver have a much greater chance of user acceptance and adoption, and reducing technical and design debt.

PROJECT
Discovery, strategy, and UX for academic medical center

OBJECTIVE
For a well-known medical school, hospital, and research operation - create a strategic framework to bring together hundreds of external websites into a cohesive, consistent 4-site system based on audience. To improve brand clarity while telling the powerful story of the tripartite mission and accomplishments. To develop key process improvements that allow content managers to use a tightly designed system of flexible components, and to create content once and publish in multiple places. One of the agency’s largest projects to date.

MY ROLE
As the UX lead on the project, I:

• Act as a lead in the discovery process, interviewing researchers, clinicians, faculty, medical students, administrative staff, and patients to develop a detailed understanding of user needs, tasks, and issues.

• Initiated the creation of a brand new site in the client portfolio, for the exclusive purpose of showcasing their medical research operation - a historically underserved part of the mission in terms of visibility.

• Maintain strong client partnership through regular working meetings, sharing of work, and assisting in evangelizing the new system to others at the client organization.

• Created a clickable proof of concept in Figma to demonstrate the structure of the 4-site system based on audience needs, cross-site integration, and content sharing principles.

• In later phases, worked with the design system and components created by our visual design team, as well as suggested new components.

DELIVERABLES
Discovery: stakeholder and user interviews, surveys, workshops, competitor analysis, review and analysis of 200+ client websites, documentation of findings, recommendations and site strategy.
UX: sitemaps, wireframes, clickable proof of concept/prototype of 4-site system; ongoing usability testing; ongoing partnership with client team members as well as agency visual design, content strategy, product management, development, and analytics.

SHOWN: final design based on wireframes & content strategy work.

PROJECT
Complete redesign for local business university

OBJECTIVE
To completely redesign the public-facing site for the university. This 20K+ page site had grown organically over time via distributed authorship and sat upon a structure that reflected the university organization, not user tasks.  Additionally, ‘sales’-related content intended to showcase the university was mixed with deeply detailed content only of interest to current students and staff.   

MY ROLE
As the UX designer on the project, I: 

• met with numerous stakeholders around the university to discuss the needs of their particular users and current state of their section/sub-site
• conducted a content assessment to bucket existing site content by audience: external (applicants and their families; prospective faculty and staff; press) vs internal (current students and their families; current faculty and staff).  The content was then streamlined to only what was truly necessary and areas needing new content were identified
• met with development staff to discuss the optimal documentation approach for the chosen technology
• created new information architectures for all external site content including a new overarching hierarchy, related sub-sites, and an intuitive menu system to allow the user to cross categories with ease
• categorized and elevated key user information based on tasks rather than university structure
• created detailed wireframes, a component pattern library, and companion content documents for use by the stakeholders to take ownership of their new content structure
• conducted usability testing with prospective students, parents, and alumni to affirm the approach. 

DELIVERABLES
Discovery, UX strategy, content assessment, wireframes with companion content direction documents per department, pattern library for further development by designers. Subsequently hired for phase 2 of project.
 

PROJECT
Booking flow responsive redesign for resort

OBJECTIVE
To rework and make responsive an existing booking process with an eye to optimizing the UX, better merchandising upgrades and add-ons, and streamline the checkout process. There was an intensive focus on the numerous business rules and constraints. 

MY ROLE
As the UX designer on the project, I: 

• spent significant time reviewing and understanding the various rules associated with the back end systems in order to propose a design that could work seamlessly
• proposed ways to expose key details important to site visitors without increasing page load 
• pared down the checkout process to only the most essential items, and encourage account creation 
• wrote detailed annotations to integrate the business rules impacting the design.

DELIVERABLES
Wireframes and detailed annotations

PROJECT
Internationalization discovery for tourism board

OBJECTIVE
To determine how to leverage a tourist destination's recent global site redesign for international markets.  To uncover the unique needs of travel agents and tour operators in these key countries.  Recommend a flexible site structure to take advantage of the assets already in place.  Figure out how to allow customization appropriate to the travelers' culture and tourism habits while keeping a unified brand.

MY ROLE
As the UX designer who had also worked on the global site redesign, I had a depth of understanding of the new site that positioned me well to conduct this discovery.  During the course of the discovery process, I:
• interviewed travel agents, tour operators and content editors from France, Germany, Italy and Latin America as well as their international counterparts at the tourism board
• documented localization needs and nuances, identified efficiencies across markets, and made specific recommendations for content sharing, translation, and customization
• mapped out a plan for sharing and managing images, promotions, content and new tools, as well as key integration points with a third-party booking engine
• partnered with analytics and technical staff to provide a well-rounded recommendation for moving forward.

DELIVERABLES
Report of findings, sitemap, detailed recommendations for next phase.

I have lots more to share including clickable prototypes (created in my preferred tools, Axure and Figma).  Let's talk!